MAAAR is Hiring: Senior Growth & Digital Marketing Specialist

At Maaarpay, we're looking for a Senior Growth & Digital Marketing Specialist to lead our customer acquisition, digital growth, and brand expansion initiatives. You'll play a key role in defining our marketing strategy, optimizing performance campaigns, and driving measurable business growth across international markets.

• Lead and execute the company's global growth marketing strategy.
• Own customer acquisition across paid and organic channels.
• Plan, launch, and optimize campaigns on Meta, Google, X, LinkedIn, Reddit, TikTok, and other platforms.
• Manage marketing budgets and maximize ROAS while reducing CAC.
• Build scalable acquisition funnels and conversion optimization strategies.
• Analyze campaign performance using data-driven insights and present actionable recommendations.
• Design and execute lifecycle marketing, retention, and re-engagement campaigns.
• Drive App Store Optimization (ASO) and improve app acquisition performance.
• Collaborate closely with Product, Design, Engineering, and Business teams to accelerate growth.
• Develop and strengthen Maaarpay's global brand presence and community.
• Mentor junior marketing team members and establish marketing best practices.

✅ 5+ years of experience in Growth Marketing or Digital Marketing.

✅ Proven experience managing six-figure annual advertising budgets.

✅ Strong expertise with:

• Google Ads
• Meta Ads Manager
• Google Analytics 4 (GA4)
• Google Tag Manager
• Firebase Analytics
• Search Console
• App Store Optimization (ASO)

✅ Deep understanding of growth metrics, including:

• CAC
• CPA
• ROAS
• ROI
• LTV
• CTR
• Conversion Rate
• Retention
• Churn

✅ Strong analytical mindset with experience using dashboards and reporting tools.

✅ Excellent English communication skills (written and spoken).

✅ Ability to work independently in a fast-paced startup environment.

⭐ Experience in FinTech, Payments, Crypto, Banking, or Financial Services is highly preferred.

⭐ Experience marketing mobile applications is a strong advantage.

⭐ Experience with marketing automation, CRM platforms, and email marketing is a plus.

• Competitive salary based on experience.
• Opportunity to join a rapidly growing international FinTech company.
• High-impact role with ownership of the company's growth strategy.
• Modern, innovative, and collaborative work environment.
• Career advancement and leadership opportunities.
• The opportunity to help build a global digital payments ecosystem from the ground up.

📍 Location: Tunis, Tunisia (On-site)

📩 Apply by sending your CV, portfolio, and examples of successful marketing campaigns.

• Maaarpay – Simply Digital. Real-World Ready.